Nautilus by Arlo
Miami, FL
The Nautilus is one of Miami’s original art deco icons, not only shaping the city’s unique style and aesthetic, but the entire experience of South Beach. Now with Arlo Hotels at the helm, Nautilus is once again reimagining the essential South Beach experience. This visual rebrand sought to infuse the beach with some of Arlo’s upbeat, city perspective, positioning the hotel as an ideal home base for today's urban explorer. When crafting this visual identity, we were inspired by the foundation of Arlo Hotels’ visual language, the color story of Nautilus’ heritage, and the spirit of South Beach.
Brand Identity, Print Collateral, Digital, Brand Guidelines
Role
Lead Designer 
Collaborators
Travis Schnupp, Art Director
Firm
Brand Bureau | 2019
Photo Credit
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