The Holler
With two bars, three shuffleboard courts, fast-casual dining, and all-day service, The Holler packs a punch when it comes to experience. From the local food and artwork to the “unbranded” logo and visual identity, The Holler draws inspiration from the people, nature, and history of Bentonville to make a totally new concept feel undeniably local.
Brand Identity, Print Collateral, Merchandise Design, Animation, Environmental Design
Role
Designer 
Collaborators
Travis Schnupp, Art Director
Kara Pinakis, Senior Designer
Firm
Brand Bureau 
Location
Bentonville, Arkansas
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