Five Nines
Denver, CO
Nines are an informal notation for the purity of precious metals, and 0.99999 represents the finest silver ever produced — Five Nines. Inspired by this craft cocktail bar's moniker, the visual identity sought to embody elegance and innovation. The fluidity of its patterns and logomark take cues from the appearance of molten silver, as well as alluding to the luxurious libations patrons will find inside.
Brand Identity, Print Collateral, Brand Guidelines
Lead Designer 
Lynsay Reynolds, Creative Director
Travis Schnupp, Art Director
Brand Bureau | 2021
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