University of Georgia, Freelance
Graphic Design, Advertising
Hip Pops is a funky fresh pop company - with a secluded storefront. The problem? Getting people out there to discover the pure bliss that is their icy treat. The solution? Playing off of the quirky personality of Athens and its inhabitants to encourage people to discover their own unique connection to Hip Pops. As the project art director, I spearheaded the brainstorming process and was the sole creator of all visual material. After the initial advertising campaign, I worked independently with the client to design collateral and iconography.