University of Georgia
Brand Identity, Advertising, Interior Design
Co-Art Director: Emily Laramy
Life is busy. It is crazy, hectic, stressful, and somewhere in the middle of it all, you’re supposed to breathe - and eventually find time to cook. What is needed is somewhere where productivity goes side by side with relaxation and socialization, where necessity meets fun. Herban Kitchen believes in having it all. They believe in the contradiction. A welcoming, natural space can be carved out of a windy, artificial city. Discover the joy of cooking with a community that loves food and + sharing recipes. Find your escape and your appetite.
For this project, my co-art director and I branded and advertised a retail space - a gourmet membership kitchen in New York City. We built the concept from the ground up - literally - starting with the floorplan, moving to interior design and branding, and wrapping it up with a cheeky advertising campaign. I designed the accompanying collateral.