As the director of Talking Dog, a full-service student-run agency at the University of Georgia, I created a strategy & research division in the fall of 2017: Fetch. Staffed by 13 innovative researchers, the department dove into both primary and secondary data to uncover insights about the elusive Generation Z. As the agency's director and an art director, I designed the division's inaugural case study book. Content and research completed by the strategists.
ON GEN Z.