- LOCATION

- ABOUT

Athens, GA

- AGENCY

- SERVICES

Brand Identity, Graphic Design, Advertising, Web Design, Merchandise

- AWARDS

"Best Agency Work"

"Best Art Director"

- COLLABORATORS

Copywriter: Shelby Miller

Photographer: Jenna Becker

Athens Bagel Company is a quintessential neighborhood bagel spot, effortlessly serving delicious breakfast and lunch right in the heart of downtown Athens. They had strong ties to the community but lacked a cohesive brand identity, a consistent digital presence, and attraction from local adults and families. Our  job was to reinvent their style and draw in a new, untapped market of bagel lovers.

 

As the art director, I headed up the visual aspects of the rebrand, the creation of new promotional materials, and the website redesign, as well as working hand-in-hand with my team to craft a comprehensive advertising campaign.

 

With several ABC menu items being named after popular destinations in Athens, we chose 5 of these locations and implemented a Snapchat geofilter at each. If a consumer took a photo with the filter, they would receive 50% off that lunch bagel.

- COMMUNITY ENGAGEMENT

- HITTING THE STREETS

Custom-designed exterior window decals

- GETTING THE BAGEL ROLLING