University of Georgia
Packaging, Brand Identity, Advertising
Big events require big color. After all, if the world is ending, you might as well repaint your kitchen pink. What have you got to lose? Apocalypse Paint believes that color is important; it’s explosive. It should be the focal point of a room, and it should energize you the second you walk in. Your space reflects who you are and who you aim to be. Paint your home as you live your life: boldly, spontaneously, and vibrantly. The world could come to an end at any moment - don’t leave any wall unpainted.
As this fictitious company's founder, I designed packaging, accompanying materials, and a surrounding advertising campaign for Apocalypse Paint.
Across the greater metropolitan area of New York City, billboards will go up with a moving countdown. At 6am each day, the count will decrease by one, leaving people across the city wondering what this countdown is leading to.
The HUEmanity.com website will act as a digital countdown. Here you can access AP products and clues as to what will happen - and where - when the count strikes zero.
Objects in the street, from benches, to bus stops, to trash cans will be explosively broken or cracked and covered in magenta, cropping up on different days throughout the countdown.
Experience the end of dull: the city-wide pink-pocalypse when the countdown hits zero.
After the color explosions of the day, AP will throw a color party in an exclusive warehouse location. The invitation can be lit as a sparkler, burning every piece of the invite save for the address.